1. Branding can be incorporated – This may seem obvious but a feature wall is a place where you can make your logo big – huge even – and it’s going to look good!
2. Demonstrates your company culture – Casual, formal, playful, sustainable, innovative, techy – any of it can be front and center in a feature wall.
3. Doubles as art – No need to buy art for this wall AND it can go in whatever budget you choose: construction or FF&E. There are plenty of reasons to pick one or the other including tax depreciation.
4. Massive impact for investment – A feature wall is likely to cost more than a standard wall with a piece of artwork on it but the impact it creates for your employees and visitors is going to be more substantial.
